The Corporate Social Responsibility And Evaluation Index Of Telecom Enterprise

Recently, with the increasing of social problems, it becomes more necessary and important for enterprises to take the social responsibility. And to build a corporate social responsibility evaluation system could induct and standard company to perform the social responsibility better. This paper focuses on the angle of telecom enterprises to establish a corporate social responsibility evaluation index system which is suitable for the telecom industry.First, through the analysis and summary of the relevant research achievements of scholars at home and abroad,this thesis states the social responsibility scope of telecom enterprises from the perspective of stakeholders.Secondly, focusing on seven dimensions of its main stakeholders, namely the government,employees, shareholders, creditors, customers, environmental resources and social welfare, this paper builds the corporate social responsibility evaluation index system considering the characteristics of the telecommunications industry.Thirdly, the innovative introduction of the entropy weight method makes it scientific and feasible to define the weight of individual index in this evaluation index system. And the index system could achieve the aim of comprehensive evaluation.Finally, to verify the feasibility of this evaluation index system, this article selects some indicators and collect 4 years'data of China Mobile from 2005 to 2008 to conduct an empirical analysis.And the results shows that the calculation results of the index system could roughly in line with China Mobile's actual situation.