The Strategic Choice Of E-commerce Model In Small Household Electrical Appliances Industry

In recent years, with the development of computer networks, E-commerce has become the focus of our attention. In today's E-commerce study, the E-commerce of small household appliances is a new field and direction. In the study of E-commerce, small household appliances E-commerce model is becoming a hot issue. As E-commerce of small household appliances, its model is very important. Different businesses will use different models to achieve their own E-commerce. Therefore, the study to the models of small household appliances E-commerce is one issue that must be considered for the small household appliances businesses as they use E-commerce.As the witness or participant to the development of electronic commerce, it is necessary for us to understand how the E-commerce theory is applied to sales of small household appliances, and it is necessary for us to offer advice and suggestions to the development of small household appliances E-commerce through depth and systematic research to its strategies. The paper reviewed and sorted out on the small household appliances E-commerce, and focused on the models of it. Small household appliances E-commerce model is the key and the foundation for small household appliances E-commerce businesses to have E-commerce.Based on the studies in the literature, Internet inspection, Internet research and analysis of the case, the paper first studied the concept, the characteristics, the development, the applicability, and the theoretical foundation of small household appliances E-commerce. Then the paper studied the E-commerce business models through analysis of the four sales channels of the small household electrical appliances manufacturers, and presented the framework of the E-commerce business models in a different location of the distribution channels. Further, the paper put forward the advantages and disadvantages of small household appliances E-commerce that can be used as reference for the businessman and the reader by comparing different models. The focus of the paper is to set out the four models of small household appliances E-commerce that almost include all the systems of small household appliance sales. Through the proposal of the optimal models, we can find areas where improvement is needed in various models.