Researching And Probing Into The "Jiaozuo Mode" In Regional Tourism Development Fan Bin-bin

This research is basing on the flourishing development of regional tourism in both home and abroad.Many regions have established tourism as the leading industry of GDP,and try their best to make tourism as the new economic growth point.It takes Jiaozuo city of Henan province as an example,and studies the Jiaozuo Phenomenon,through a great deal of quantitive & qualitative analysises.The purpose of this research:①Conception and meanings of "Jiaozuo Mode";②The academic advance of "Jiaozuo Mode"—"Four-wheels Drive Theory":regional tourism transnormal developing method;③The upgrade of "Jiaozuo Mode",abstracting the developing notions of Jiaozuo tourism's sustainable development;④The generalization of "Jiaozuo Mode", providing more suggestions for other regions.The questions to solve in this research:①Key issues:Structure analysis of"Jiaozuo Mode"; Conception and meanings of "Jiaozuo Mode";academic advance of "Jiaozuo Mode"; Generalization of "Jiaozuo Mode".②Other issues:Summary of regional tourism research; Forming of"Jiaozuo Mode";Perfecting thoughts of"Jiaozuo Mode".The process of the research:①Proposing the question:After the study of region,regional tourism,and other connected research,the author proposes questions,such as Jiaozuo tourism can go ahead or not,potential problems of Jiaozuo tourism,how to advance Jiaozuo tourism etc.②Analyzing the question:Thorough research towards the forming,the structure,the affection,the compare,the potential problems of "Jiaozuo Mode".③Solving the question:Through the expatiation of academic advance,the upgrade,and the generalization of "Jiaozuo Mode",the author gets the suggestions for further development of Jiaozuo tourism.Main conclusions of the research:①The study of problems in Jiaozuo tourism industry, including the research before tourism development,the development of tourism industry,the qualification of tourism development,the process of tourism development and the actuality of tourism development in Jiaozuo.②The structure system study of Jiaozuo,including Government-oriented Mode,Brand-building Mode,Image-extending Mode,Star-Service Mode, Market-guiding Mode,Tourism -Accelerating Mode,Polity-focusing Mode,Brainstorming Mode, Public-participating Mode,Human-first Mode.③The compare of "Jiaozuo Mode" with "Luanchuan Mode","Dalian Tourism Phenomenon","Yishui Phenomenon" and "Wuyuan Tourism Phenomenon",then conclude the similarities and the differences for Jiaozuo to learn.④The effect of Jiaozuo tourism,including the positive and negative affections to local GDP,tourism economy,investment promotion,culture protect and explore,city environment,diathesis of the resident,and to the circumjacent and larger places in China.⑤The potential problems of tourism industry in Jiaozuo,through investigation of local people,tourists and practitioner,the author conclude the problems of Jiaozuo tourism,then give some suggestions to settle them.⑥The generalization of "Jiaozuo Mode",including the change of government,the multiplication development of tourism industry,the reform and upgrade of tourism corporations,the fetching and cultivating of tourism talent,the enriching of current tourism products,the creating of tourism marketing and the improving of tourism circumstances.⑦The conception of "Jiaozuo Mode", including Government-oriented,Leaders Effect,Public Participation,Scientific Marketing,Brand Constructing,Service Upgrade,Personnel Cultivating,City Environment Revolution, Infrastructure Construction,Learning & Innovating,Human First.⑧The proposing of "Four-wheels Drive Theory",including "Government as the engine to accelerate the tourism", "Market as the steering wheel to control the direction" and "Public Participation,Scientific Marketing,Brand Constructing.Service Upgrade are the four wheels to go forward".The main innovations of the research:①Defining the "Jiaozuo Mode" from a more scientific and formal point of view and analyze its meanings.②Proposing the "Four-wheels Drive Theory" for regional tourism transnormal development and upgrade the "Jiaozuo Mode".③Analyzing the structure system of "Jiaozuo Mode" and conclude the content elements of "Jiaozuo Mode".④Perfecting the "Jiaozuo Mode" through Stat.,summing-up and analyzing the current problems, and put forward the suggestions for the sustainable and healthy development of Jiaozuo tourisrn.