The Strategy Of Industry Chosing In Railway Multi-Operating

Diversification is a way for enterprise growth. Many businesses opted multi-mode operation for its expansion, but due to multiple operating blind, in the mid-1980s, a wave of the refocusing began in the United States. So a lot of Scholars began to think about how diversity is the best operating and effective. In the course of the study it is found that the multi-enterprise operation is effected by a lot of factors and can simply say that the multi-operation is not effective, reasonable, and it related with the business of the actual situation, but various studies have not put forward how diversification decision-making.Based on multiple operating research , the results of existing research are summed up, and the operation of multiple factors which are put to focus on. The factors include the order of enter the industry chain, the core competence of enterprises, as well as the industry's own characteristics And so on. Based on the above ,a multi-business decision-making ideas is put up, that is : first of all , analyze the core competence of enterprises and then judge whether an enterprise is legitimate multicultural operation, and then the two-dimensional analysis are given. One based on core competence Analysis of the remaining business resources and to evaluate how industry match with the rest resources .Another is based on the industry point of view on the competitiveness of the industry .After the two part analysis, a two-dimensional matrix decision-making can be clearly identified. Through this the choice of industry can been easily made.After the idea of choice in the industry identified, using the above method the choice of the railway diversification industry is analyzed, and the final choice and industry development strategy is made.