Based On Customer Value Of The Water Steel Sales Company Value Chain Management Research

In recent years, despite annual sales of water sales growing sales of consecutive growth, but profits have continued to drop, the existence of the risk of loss, survival and development of the increasingly narrow space, to create and maintain competitive advantages are steel sales company of water The most important issue. Value chain management is thinking on the competitive advantages of an effective tool, is to establish long-term competitive advantage of enterprises a new management model, the competitiveness of the steel companies are marketing value chain around the competition. Therefore, from the perspective of customer value analysis, optimization, construction of water Steel Group marketing research value chain management is of practical significance. Among the main tasks are as follows:1. Described in detail the value chain of activities related to the concept, discussed the characteristics of the value chain management and value chain optimization and evaluation methods introduced the theory of customer satisfaction, customer loyalty and customer lifetime value theory theory, discusses the value of customer value The impact of chain effect.2. On water and water Steel Group sales of the company's basic situation, analysis of the water steel sales company in the face of the external environment on the company's products, channels, the status of services value chain through the meeting, magazines, web site, visit Learning, industry reports, and other second-hand information on the analysis, summarize, review, a detailed analysis of the current water sales value chain management existing problems.3. The customer value through the main factors (product-related elements, transmission-related elements, brand and image elements, and the value of elements) for analysis and combination of classical marketing 4 P, based on water sales of the company's marketing, marketing value chain decomposition For the value chain, value chain channels, the three main services value chain value chain, value chain based on the theory of building, from the company's steel sales to the value chain to build. 4. From the local building good corporate culture, enhance training and learning, improve staff quality, create a sound platform for information and building marketing surveillance system and other aspects of the value chain to ensure the effective functioning of the system environment and related measures.As a whole value chain management of the main line, sought to combine theory with practice, enterprises are facing to solve the survival and development issues. Writing papers on the sale of Water steel sales company enhance the competitiveness of a certain value.