Tieling Migration Customer Degree Of Satisfaction Investigation And Analysis

Since the 20th century 70's, the customer degree of satisfaction research always have been business management fundamental research hot topics.The 90's, the customer degree of satisfaction theory starts in Our country Enterprise to practice performs to utilize.The China mobile communication group Liaoning limited company Tieling subsidiary company (i.e. Tieling moves, similarly hereinafter) started every year from 2003 to carry on the customer degree of satisfaction evaluation, in principle previous year the customer degree of satisfaction evaluation result will instruct the enterprise next fiscal year customer service work the development. But in recent years practice result not entirely as desired, explained the company still had certain problem in the customer degree of satisfaction theory application.How does the integrity grasp the customer degree of satisfaction theory, and utilizes fully in the service practice the theory which Tieling moves, the improvement grade of service, the promotion customer degree of satisfaction, is the core question which this article needs to solve. The present paper is conducts the research by the report of investigation form.The Tieling migration company is beyond the border to be listed, faced with the competition pressure also day by day intensifies, in order to understand the consumer to moves accepts the situation, analyzes Tieling to move the synthesis degree of satisfaction and the standard degree of satisfaction service level, is the Tieling migration company's improvement provides the essential policy-making material and the support data, has carried on this market survey.This article reorganizes the massive literature material in the collection in the foundation, the model domestic other profession customer degree of satisfaction investigation and the analysis successful method, the synthesis has utilized qualitative and the quota investigation and study method, moved three big brand whole world to Tieling to pass, the person or household who refuses to move and bargains for unreasonably high compensation when the land is requisitioned for a construction project region and Shenzhouxing has carried on the customer satisfactory condition investigation, and analyzed the Tieling migration degree of satisfaction existence question.Finally, this article put forward the proposal to the Tieling migration customer degree of satisfaction improvement.