The Research On Gestalt Psychology In The Communication Of Advertisement

various of Advertisements around us, advertisers hope that he puts in the effective advertising, and consumers also need to obtain useful advertising information,Therefore the Advertisement design become higher and higher. The designers should break through the traditional design from the characteristic of consciousness, discuss the information processing and understanding way which cerebrum looking at each other sense transmits, improves the design conforms to human's physiology and the psychological demand. The concept that proposed by Gestalt psychology broke through in the traditional psychology between consciousness and the thought, at the same time has also provided a new research area for advertising.By tracking down the source and psychology of Gestalt, combined with Advertisement correlation theories, discuss its application in the cognition process of advertising communication. This article is firstly precisely take the characteristic of information and communication correlation theories, and then comprehend the rule of Gestalt and its basic characteristics ,These characteristics include: wholeness,simplification,selectivity and constant, and propose personal viewpoint with these rules. Finally discuss the significance and enlightenment about the effect of Gestalt psychology on advertising.