China And Georgian Countries Grape Wine Industrial Development Strategic Research

After China joined the WTO, our wine enterprises face more opportunities and hazards than before. How could we win a larger wine market share and acquire more benefits? Every wine enterprise is now in deep thought.Although there are lots of obstacles in the way of internationalization, Chinese wine brands are surely to acquire a remarkable share in the international wine market in light of a proper strategy and with the quality in line with the international standard and the Chinese wine culture contained in it.The author hopes this paper will help to carry on further revision and change to their existing marketing tactics and raising the competitiveness.The present development of grape wine industry in China, the status of imported grape wine in Chinese market, and the export status of Chinese grape wine were investigated and analyzed in this paper. In order to win global competition and achieve better development in the future, the following marketing strategies should be practiced by grape wine enterprises in China.