Marketing Model Innovation Research Of Tonghua Grape Wine Co., LTD.

As time goes on, people’s life style and consumption habits have changed With the progress of science and technology.On the one hand,people’s living conditions,consumption demand,social media and so on changed a lot,on the other hand people take more and more important to spiritual experience.This new word bring new opportunities and challenges to the development of enterprises. This paper take analysis of wine market environment and use the experience of traditional and modern wine marketing mode for reference.take example of Tonghua Grape Wine co., LTD.and put forward an innovative marketing mode —— based on micro media as marketing medium link, on chateau as marketing experience object,take O2 O marketing, experience marketing, cultural marketing as marketing strategy.