Research On Marketing Strategy Of Grap Wine Xin Li Jia Niang

As the global diversity of mutual infiltration and the rising of people’s living standard, wine hasbecome indispensable to most of the Chinese consumer,Particularly high quality imported wine. China’shigh-end wine market supply and demand is insufficient, according to China customs’incomplete statistics,in2012China’s imported wine2012litres, rose8.9%;An average price of imported wine is$6per liter,rose8.5%. China will become one of the world’s wine consumption, the market prospect is great.Thexinlijianiang after the Australian wine vintage wine as the introduction of establishing agencies in China, itis a set of appreciation, tasting, sale and storage of wine as one of the direct membership sites.In order to better develop xinglijianian wine in the Chinese market share,in this paper, through thedetailed analysis and study of wine industry at home and abroad market, Take the opportunity of companyfacing in a timely manner and properly settle the threat from other enterprises. Foster strengths andcircumvent weaknesses.Combined with the situation of the company to select the correct sales channel,develop perfect and the competitive advantage of marketing strategy, Allows companies to seize themarket‘s opportunity, seize market share in time, obtain the absolute dominance of the wine market andmeet the challenge of wine industry at home and abroad. And combined with the company marketingmanagement present situation and the external market research, to promote a set of suitable for thecompany to perfect marketing strategy, including product, price, market, industry development, productinnovation and influential well-known brands.This article through the analysis of the Chinese wine marketassessment, at the same time, weigh the advantages and disadvantages, developed for star wine companyrelated to marketing.These strategies from various aspects and angles,playing a guiding role for thecompany’s marketing management.the effective implementation of the strategy have a vital role to thepromotion of market share, improve brand awareness, improve corporate profits, to lay a solid foundationfor development company to grow.