Research On The Customer Relationship Management Improvement For Changsha Yuloudong Co., Ltd.

Along with social progress, economic prosperity and senior banquets becomingincreasingly frequent, food industry is expanding towards gentrification anddiversification. The needs of high-level catering and individuation are more and moreappearing. More and more practice has proved that the key to catering enterprises iseffective customer relationships management to create new competitive advantages.Changsha Yuloudong Co., Ltd. is developing in such economic environment.This paper is beginning at a review of customer relationship management theoryand research at home and abroad. Firstly, on the analysis of the Yuloudong customerrelationship management status quo, including management questions and rensonsanalyzing. Secondly, combining with customer relationship management theory, thecustomer relationship management of Yuloudong is proposed to improve programmanagement. In following basis: system support, automated management, customersegmentation, differences in management, customer center, satisfaction and processwith the efficient management the general principles to the CRM system as the, fourkeys for Yuloudong customer relationship maintenance are put forward. To improve theprogram, this paper proposes some measures to create a service-oriented culture andinternal management improvements. And the effectiveness evaluation of the programare proposed to Continuing improvement.This research has laid a solid foundation for customer relationship management inpractical solutions for high-level enterprises to large number of customers. Themeasures are approved for many customers, simple marketing, and flexible businesspolicy enterprises like Yuloudong. It made these enterprises could improve its owncustomer relationship management capabilities, customer-centric, firmly grasp thecustomers, and ultimately enhance customer loyalty, obtain economic benefits.