The Research On Buddhism Cultural Tourism Attractive And Market Exploitation Potential About The Yonghegong Temple

Buddhism cultural tourism has played the important part in the tourism development of our country. With the development of social and the change of the tourist's demand, the tradition buddhism cultural tourism has to be perfected. Therefore, the thesis that the research on buddhism cultural tourism attractive and market exploitation potential about the Yonghegong Temple is valuable both on the theory and practice.First,the paper introduces the Buddhism culture and classifaction, expouds the definition of the Buddhism cultural tourism and tourism attraction. Then, the paper classify the buddhism cultural tourism resource of the Yonghegong Temple, then using the AHP to give a ration analysis and evaluation on the Yonghegong Temple buddhism cultural tourism resources, so as to confirm their exploitative values and advantages. And so forth the paper analyze the conditions of the exploration of the buddhism cultural tourism about the Yonghegong Temple, and gives some personal advances about how to take advantage of the Buddhism cultural tourism resource.Next, through looking up the tourist quantity and doing the investigation from the visitors to the Yonghegong Temple, the author analyses the composition of the visitors, the tourist motives etc. And otherwise the author points out the current problems of the Yonghegong Temple buddhism cultural tourism exploitation.At last, the writer analyses the present development situation of the buddhism cultural tourism of the Yonghegong Temple and points out its problems, and puts forward the strategies for the buddhism cultural tourism development of the Yonghegong Temple. At the same time ,the writer puts forward some measures for the buddhism cultural tourism exploitation.Through the above-mentioned researchs, the author wishs people will understand the Yonghegong Temple buddhism culture, make use of the buddhism cultural tourism resources, develop fastly the Buddhism cultural tourism of the Yonghegong Temple.