Study On Exploitation Of Buddhism Cultural Tourism In Jinan

Tourism is a typical activity which is both cultural and economic. The culture is the soul of tourism industry .The culture of Buddhism is the important part of traditional culture in China. The culture of Buddhism in China is centuries-old and rich, which attracts more and more tourist because of its charm and intension. There are appealing story, different architecture, all kinds of sculpture and extraordinary fresco in the culture of Buddhism. With the development of tourism in china, the culture of Buddhism gradually becomes the keystone and hotspot in exploitation of tourism in many places.The culture of Buddhism in Jinan is centuries-old. The resources of Buddhism are numerous and various, which include substance sight, activity and bite and sup of Buddhism. They are strong in culture, history, art and region. Now the tourism of culture of Buddhism in Jinan has elementary development, but the whole of it is superficial level. And academe is lacking in systemic study to the tourism of Buddhism culture at present. So it is important to exploit the tourism of Buddhism culture in system and thoroughly. Especially because the image of spring city in Jinan has been challenged and former product of tourism are aging recently, the exploitation in the tourism of Buddhism culture are propitious to enrich the system of tourism product and enhance the power of competition in Jinan. At the same time, it can provide high spirit culture for tourists and residents.In order to exploit the tourism of Buddhism culture in system and thoroughly, this paper brings forward a mode about the tourism of Buddhism culture. It includes three levels with elementary products, deep products and expanded products. The elementary products include Buddhism sightseeing tour, Buddhism pilgrimage tour and temple fair tour. The deep products include Buddhism art studying tour, Buddhism life experiencing tour, Buddhism feast tour and Buddhism relaxation tour. And the expanded products include archeological tour in Jinan, famous fountains and mountains tour in Jinan, feast and folk-custom tour in Jinan and food tour in Jinan. At last this paper advances some principles and countermeasures in the course about exploiting tourism of Buddhism culture. The first of this paper is prolegomenon. The second explains the relation between Buddhism culture and tourism. The third introduces the resources of Buddhism culture in Jinan. The fourth analyzes the actuality and signification about exploitation in tourism of Buddhism culture in Jinan. The fifth is the keystone of this paper, which brings forward and analyzes the mode about exploitation in tourism of Buddhism culture in Jinan and some principles and countermeasures. The last sums up the fruit about this paper and points out the shortage, then prospects the way of study further.