The Method RMIP Research Development For Buddhist Products Of Cultural Tourism In Wuzu Temple

Buddhist culture tourism is a new kind of typical culture economic activity, Buddhist culture is the soul of the buddhist culture tourism and essence. As unique tourism resources, with its strong belief in force, its profound cultural connotation and aesthetic art, its unique values meet the modern concept of ecological values to promote the healthy development of the tourism industry in China. However, the temple of the Buddhist culture of the fifth patriarch (Wuzu) is still in its infancy, the development of the extent and type of tourism products according to the bases, existing allocations and resources on the basis of potential market depth, according to market demande and and development to meet the different groups, different groups, the demand on tourism products, and take the product innovation, promote sustainable development of the Buddhist culture of the Fifth Patriarch’s temple the theme of the future Temple Wuzu for the development of cultural tourism.In this article we will discuss the planning of products depending on the model RMIP for planning of the tourism product of the Temple Fifth Patriarch, spoke to a law modeled on RMIP, then define the concept of cultural tourism and Buddhist Buddhist tourism products Second, empirical research on the Temple of the fifth patriarch, respectively, of the resource rimage analysis Wuzu market, the benefits of the resources of the Buddhist temple of cultural tourism, market demand, and the image positioning of the Buddhist temple Wuzu, structuuing cultural tourism market and make the positioning of theBuddhist cultural tourism products on the market, createagraphic, summary form; Finally, we presented the theoretical basis of the model RMIP, re-integration and evaluation of cultural resources in the reconstruction of the the Buddhist Temple Wuzu as a category of source markets, the diagnosis of the image and image and tourism promotion and corresponding marketing strategy, offering on this basis the optimization of the spatial structure of the products of the Temple of the fifth patriarch of the the Buddhist cultural tourism, deepening and improving the tourism product genealogy, planning a variety of excursions perfect for rowing Wuzu Buddist temple. Ensure the sustainable development of cultural tourism Wuzu Buddhist temple.