| A brief introduction to Chinese e-commerce for US small-to-medium firms looking to sell in China, stock analysts, PE (private equity) analysts, new media professionals and advertising professionals. Covers profit repatriation, willingness to pay, barriers to entry, PR, risk management, localization, online payment. Includes relevant legal, tax, and cultural tips. Suggests what is needed going forward to make Sino-foreign business transactions easier. |
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