Comparative Study On Sino-US Hospitality Franchising Environment

Franchising is from an English word "franchising". It means a kind of business management mode that the franchisers permit the franchisees to use its names, symbols, and proprietary technology, products and management experiences and to deal with the management work. This kind of mode has been used in the International Hotel Groups because of its proper advantages. Whereas, this paper uses induction analysis method, comparative analysis method and exemplification analysis method to analyze the Sino-US Hotel Industry Franchise macroeconomic environment deeply, basing on the franchising basic theories and strategic environment theories.This paper is structured as follows:The first part is Introduction. It mainly introduces the background and the significance of this paper, and then about the research frame and the research methods, and so on.The second part is literature review. It includes franchising basic theories, strategic environmental theories, contract relationship theory and trade cost (expense) theory.The third part is about the analysis on Sino-US Hotel Industry Franchise environment. It analyzes the hospitality franchising environment genes of the political (Legal) environment, economic environment, social and cultural environment and technical environment. And it draws out the different development of hospitality franchising in America and in China.The fourth part is about an empirical analysis of the operating environment in the Sino-US hotel franchising industry. It takes Intercontinental Hotel Group as an example and focuses on the Hotel Group's franchising in America and in China.The fifth part is to advance several measures to accelerate the development of China's franchising hotel industry.The sixth part is conclusions and expectations.