Comparative Analysis On Franchising And Joint Venture

Franchising and joint venture are the different business modes. They havedifferent characteristics, advantages, disadvantages and suitable for differentinvestment environment. For an international franchising enterprise wishing to enterinto China, it is important to decide whether to choose the mode of franchising or thejoint venture. Many successful international franchising enterprises have chosen to setjoint ventures when they first entered into China. Which mode should be chosenunder different situation? This deserves penetrated research.The thesis will use comparative analysis and case analysis, through thecharacteristics, the advantages and disadvantages of the two modes, as well as theinvestment environment in China, to make profoundly comparison between the twobusiness modes. The structure is as follows: The first part is the foreword, the secondis to review the relative literature, the third part is to compare the two modes fromtheir characteristics, advantages and disadvantages, the forth is to compare them fromthe investment environment in China, the last part is to draw the conclusion: theinternational franchising enterprises should adopt which business mode underdifferent situations.