Research Of The Present Situation And Development Strategy Of Electrical Appliance Retail Net In China

In the past years, Chinese electrical appliance retail industry changed dramatically in size, management etc, accompany with the birth of some native competitive retail giants. However the transnational corporation'coming is a great threat to Chinese electrical appliance retail industry, competition is becoming harder and harder. It's a urgent and hard task to lift the industry' competitiveness, of that the most important task is to make up a scientific development strategy. The article includes four parts as following.Chapter 1 : The development summary of Chinese electrical appliance retail industry. Consequentially the retail net is becoming dominant.Chapter 2: The analysis of the industry's macro environment i ndicates that the electrical appliance market is faced with opportunity as well as chanllenge.Chapter 3: The competition environment of the electrical applianceretail industry is hard.Chapter 4: The development strategy of Chinese electrical appliance retail industry.