The Emergency Plan On Honsehold Electrical Appliance Retail Chain Enterprises Air—Henan Yongle Electrical Appliances As Example Conditioning

This research is to solve the Chinese home appliance retail chain enterprises in the airconditioning season (summer) sudden explosive sales, sales and installation of sudden installation forceinadequacy and sales of explosive growth, resulting in a large number of consumer complaints of extremesolutions, through the case analysis and practical experience together, through a series of integrated modeland scheme, analysis of sudden events development present situation and to the commercial behaviorinfluence and importance, solve at present retail home appliance chain enterprises, sales and service,purchase and use must be effective and reasonable question, through the integration of all resources,innovative use of resources integration with third party service providers, improve the increasingly fiercecompetition in the retail chain enterprise services and enhance the reputation of the brand, to meetconsumer diversity demand and supply services contradiction. On one hand, the growing consumer demandchanges, changes in consumer demand, to home appliance retail chain enterprises service producedtremendous effect; on the other hand, the higher consumption experience on the traditional retail modechange, so that high standards of consumption experience has become the important elements of retail andconsumer brand choice, service not only satisfied with the place, shopping guide, shopping environment,purchase the initial experience, and should consider more consumers new experience requirements and theresultant two services to consumers of the service experience. It is not difficult to see, in the new period,retail chain enterprises is facing not only the initial experience of consumption, and more focus should beon the purchase of the two consumer experience, and what bring from this to the influence of the brand.Home appliance retail chain to the consumer market brought new shopping experience, with itsconvenience, timeliness, fast wait for a characteristic, for consumers to meet the growing consumer demandbrought unparalleled convenience, but also put forward the new demand for services. For consumers, newretail chain model in influence character by environment in changing their life habits and ideas. Consumersare not limited to hardware environment changes produced by the first experience of consumption, but alsoneed to satisfy the growing sales after the two consumption experience, these new consumer experience ischanging consumer to brand reputation, loyalty, understanding, at the same time, also as the home appliance retail chain enterprises brand centralization, consumers are to a new type of new consumerdemand, to home appliance retail chain enterprises, new tools, new technology, integrated services andpromotion, has the vital significance. As home appliance retail chain enterprises, more should bemaintained on the sensitivity of new things, to the consumption habits of keen observation, especially toimprove the reputation of brand itself has a direct impact of the new model, should strive to on the basis ofshow business and unique culture and brand service thinking, accurate demand move consumer, withtimeliness and the beautiful experience affect consumers. In the" service experience " as the standard ofnew service age, home appliance retail chain enterprises how to make use of the new consumer spendingand consumer trends, new service demand, will guide the home appliance retail chain enterprises continueto practice, to more efficient, speedy way accepted by consumers, these are the research the significanceand the practice value.