Study On The Development Of Rural Comercial Pension Insurance In China

As China enters into an aging-population society, the old-age-security is especially very serious for the rural residents who have low income and lack social security, which is not only related to the basic interests of the vast peasants and the rural special group but also to the realization to the goal of the construction for the harmonious society and the socialized-new-countryside.This paper aims to explore how developed the rural commercial pension insurance to make it play a role in the peasants' old-age-security.Firstly, starting from the situation of the rural family-aged-security, this paper points out that the traditional old-aged security patern, which is based on the family -old- age- security and the land-security, is facing the unprecedented challenge because of the change of the family-structure and the acceleration of the citilization in China. Meanwhile, the social security in China's rural area has the system deficiency. Thus , it is necessary for the rural area in China to develop the commercial pension insurance in order to improve the rural social security system and meet the peasant's old-age-security and the sustainable development of the Insurance Company.Secondly, at the base of the analysis for the supply-demand situation of the rural commercial pension insurance , based on the China's economical development and the policy-environment, the peasants' increasing income, the advantages of the commercial old-age insurance and the the rural market-exploration of the insurance company in the past years, this paper demonstrates that it is feasible to develop the commercial pension insurance in the rural area in China and points out that it is the lack not of demand but of supply that is the vital factor to restrict the development of the commercial pension insurance in the rural area in China.Finally, this paper puts forward the advices of operation-strategies for the development of the rural commercial pension insurance, including the product-development, price-making, marketing and service; At the same time, the author expect that the government increases the support for the development of the rural commercial pension insurance.