Study On Knowledge Management Strategy Of Research And Development Process In Educational Software Company

It is said that it takes ten years to grow trees but a hundred years to educate people. The research and development of educational software is different from the common application software because of its responsibility of educating people. It needs to integrate all front-lines teachers'explicit and tacit knowledge of teaching, Instructional Design theories and advanced research achievements of education science and psychology and then convert them into computer programs. The companies in our country haven't paid more attention to demand analysis, teaching design, the knowledge communication of research personnel and the acquisition and accumulation of research knowledge, so the products have low quality and lack edutainment. It is hard to gain a large share of the market for the companies and their development also goes into trough. The knowledge management can impel the production, storage, transmission and utilization efficiency in the process of research and development and strengthen the integration of knowledge and innovation ability, which is helpful to improve the quality of products of educational software, and is the key to improve the competitive power.Through ways of references research, statistical analysis, questionnaire survey and field research, the article firstly makes it clear that the current situation and problem existed in the knowledge integration of the development and research process in the companies of educational software. It analyses deeply the root of the problem that is to have managed the knowledge badly. Then on the basis of comprehensive comment on the research achievement of the research and development of educational software in home and abroad and enterprise knowledge management, it points the deficiency of the current research, and proposes to analyze again the knowledge integration of the educational software's research and development process utilizing knowledge management. At the same time, it also describes clearly the ideas including defining research object and range, choosing research method and organizing logic frame. Then, after the brief introduction of main content, development history and research achievement, the article emphasizes GPO-WM and the basic theory, design framework and implementation model, and it also proves its practicality in the application to the research and development procedure in the companies of educational software.Next, it analyzes in detail the design and implementation of knowledge management strategies of research and development procedure in the companies of educational software in our country on the theory of GPO-WM.The first step is to build model of research and development procedure guided by knowledge. Utilizing knowledge instructional theory, it analyzes the knowledge domain and carrier needed by the usual R&D process, and demonstrates at length the features and interaction mechanisms in every step of R&D process on the levels of business process and R&D process in the companies of educational software. The contrast between the analysis results and actual knowledge activity in the current R&D process dissects the problems existed in the knowledge management of R&D process in the companies of educational software.The second step is to classify the knowledge of R&D process according to the above analysis and to design the management strategy of production, storage, transmission and applied innovation according to the knowledge of different kinds and features. At the same time, to introduce the optimization of knowledge process to analyze the optimization and coordination the knowledge process. The management of knowledge acquisition includes internal growth and introduction externally; storage management includes codification strategy and personalization strategy; transmission management can be divided into transmission through formal channels and informal channels. Applied innovation management is mainly adopted by information push, expert decision support system, brainstorm and knowledge excavation. The optimization of knowledge stream gets much help from incentive systems of leadership and human resources and the building of enterprise culture to optimize the connection of every step of knowledge activity. According to the analysis above, it is possible to build the strategy system of KM of R&D process in the companies of educational software. The third step is to analyze in detail these strategies'executing process and implementation methods in terms of the features of educational software companies. Executing process is to make detailed embodiment and to fix clearly the entry points and key points. According to the steps and plans, we should designate the chief officers, set up the department, assign concrete duty and urge them to implement. To review by regular the efficiency and state of the KE and optimize and deepen it constantly is the must.The last step is to choose Dsideal Research Institute of Information Technology as case to design and analyze the management strategy combining the existing problem of knowledge activity in the R&D process.Knowledge management solves the problem of hard access to tacit teaching experience and advanced educational ideas of front-line teachers operated by marketization of the research and development of educational software. It also reinforces the knowledge transmission, applied efficiency and the competence of individual knowledge management. The excellent atmosphere of knowledge acquisition, storage and transmission combining the related creational strategies must improve greatly the efficiency and competence of innovation and knowledge integration of the R&D process, which is important means of enterprise raising the quality of products and improving self competition.The research and development of educational software is the typical process of high density of knowledge. To improve operational efficiency and quality according to knowledge management is necessary theoretically and has strong practical meaning and practicality.