Analysis Of Communication Errors In International Business Activities Of Power Industry Companies

The economic globalization has accelerated the frequency of the intercultural communication activities of our age.The cultural differences between China and other countries,particular the Western countries,such as the way of thinking,values and social behavior modes,are main factors to intercultural miscommunication and communication obstacles.This thesis,by applying the intercultural communication theory and analyzing real cases of intercommunication failures during the business activities between Chinese power enterprises and foreign counterparts,puts forward the effective suggestions and solutions to international communication.The purpose of this analysis is to guarantee the success of the Chinese power enterprises when facing the challenge of internationalization and better fulfillment of the international business work,and smooth launch of international exchange and cooperation between enterprises under the environment of China's entry into WTO and strategy of globalization.