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Research On Progress And Communication Management Of J Company's Large-Scale Cultural Activities Project

Posted on:2020-07-19Degree:MasterType:Thesis
Country:ChinaCandidate:J ChenFull Text:PDF
GTID:2439330596475871Subject:Engineering
Abstract/Summary:PDF Full Text Request
With the in-depth development of China's reform and opening up,China's overall socialist market economy has also developed to a certain extent,especially with the improvement of the spiritual and cultural life of our people,and various large-scale cultural activities in China,such as singing.Meetings,trade fairs,garden parties,lantern festivals,temple fairs,and fireworks evenings are all emerging.The development of large-scale cultural activities not only satisfies the needs of our people in terms of spiritual culture,but also plays a certain role in helping the establishment and promotion of our national image.In particular,in recent years,China's economy has still shown a high-speed and good development trend,and the requirements for the organization and implementation of large-scale cultural activities are getting higher and higher,and thus the units or organizations that prepare for its activities have raised higher challenges.How to prepare for large-scale cultural activities more scientifically,efficiently,and pragmatically has become a topic of concern.Since large-scale cultural activities satisfy the characteristics of the project,it is necessary to use modern project management methods and means to help the smooth development and implementation of large-scale cultural activities.Based on the needs of the project management of large-scale cultural activities,the article selects and analyzes the J-stage “Advanced Deeds Reporting” event from the perspective of project progress and communication.The full text is divided into five parts for research.Firstly,the paper expounds the background and significance of this research in the introduction part,and makes a systematic and comprehensive induction of related research at home and abroad and also combs the main methods used in this research.Secondly,it is necessary to elaborate on the concept and knowledge points of project management and large-scale cultural activities in terms of progress and communication,and to clarify the focus of the development of large-scale cultural activities from the perspective of project management.Thirdly,based on the development of J Company's large-scale cultural activities,the paper summarizes the general situation and current situation of large-scale cultural activities,analyzes the problems in the management of its activity projects,and paves the way for the subsequent research on its progress and communication management.Then,taking the “Advanced Deeds Reporting” project of J company's large-scale cultural activities as an example,on the basis of determining the project management ideas,with the main contents,methods and tools of the project schedule management,J Company's “Advanced Deeds Reporting and Repertoire” activities The progress of the project is planned,controlled and safeguarded.Then,in order to realize the orderly advancement of the J Company's "advanced deeds report and rehearsal" activities,and through the methods and techniques of project communication management,the communication planning,management and guarantee of the activity project were put forward.Finally,summarize the research of the full text,refine the arguments,and summarize the gains and losses.The article applies the method and theory of project schedule management and communication management to the “Advanced Deeds Reporting and Presentation” project of J Company's large-scale cultural activities,which is to promote the application of project management methods and theories in J's large-scale cultural activities.The company provides more scientific,pragmatic and effective management channels when carrying out large-scale cultural activities,and provides valuable reference for the preparation of J Company's large-scale cultural activities.
Keywords/Search Tags:Marketing, Large-scale cultural activities, project management, project schedule management, project communication management
PDF Full Text Request
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