Observation And Interviewing Method In User Research

The primary purpose of user research is helping companies to make definition target users of products;to do explicitness and refinement of the product concept. Through the research of operation characteristics of the user's task,user's perceived characteristics,the characteristics of cognitive psychology,the user's actual demand become the orientation of product design.The method is a collection of referential experience from the various methods of Humanities and Social Sciences,giving users, including designers and product users the best experience.Studying on user research methods can help researchers and designers who use the methods to find ways quickly and help enterprises more quickly and more effectively target user group,and improve the efficiency and effectiveness of the user research.The team processed user research for the following four-step decomposition:1, to investigate and to propose the concept by means of secondary data collection and survey methods.2,the concept and location confirmed using the observation and interview method,3,information integrated and analyzed by means of omuke and uppa,4,research results'transformation and output by using scenario and persona.The thesis focused on the second step,which is the methods of observation and interview in user research.This article focused on the applications of anthropology,sociology,psychology research methods in the field of user research.Investigation was carried out by using literature,case study research on user observation and interviews.The current observation and interview,such as Visual observation,Participation observation,Diaries,Video stories,and such as Door-to-door Interview,Intercept Interview,Depth interviews,Focus group,telephone interview,Internet interviewwhich is widely used in sociology and anthropology,was listed respectively in the article.The characteristics of a variety of methods,functions and use of skills were expatiated in the thesis.Through the examples,the application of various methods were demonstrated and compared with.The advantages and disadvantages of various methods in user research came out by using a comparative evaluation which can help designers choose an appropriate one in accordance with its pros and cons of options.Two kind of methods must be drawn at the same time,"to observe from the interview","interviewing while observing"would help the user play the advantages of both approaches to the full.The role of the designer was emphasized as the best tool of observe the interview.A financial-time-based observation and interview method combination was summarized.Since the research time and resources were limited,this method still needs further study.The option was cited,that is,although observation and interviews is an integral part of user research,the subjective and objective factors will impact on its results,so the results of observation and interviews should be followed by an analysis of assessment and the methods should be used in conjunction with other methods.