Website Of China Telecom Jiangsu Branch Design

With the bloom of mobile Internet, electronic channels play an important rolein providing people with access to brand information and services. Demands foronline services are increasing. In order to avoid becoming a simple pipelinecommunication business, telecom operators need to enhance the online businessand service functions, helping users to get used to those functions provided by theelectronic channels. It would become vital commercial value for telecom operatorsand other enterprises and a hot topic for design research.The research topic of this paper is from a project of the ETU Interface DesignCompany–a project to improve the original website of China Telecom JiangsuBranch. The research summarizes and reflects each function of the entire website.It discusses how to deliver friendly services and experience to users with“user-centered” thinking. The research compares the old version of the Jiangsuwebsite and some excellent websites of other telecom operators; categorizestypical user environment with the methodology for website users research; anddevelops a user prototype based on existing data..Based on the project, this paper focuses on interaction design. It introduces theimportance of the agile development process and the main content of interactiondesign. It analyzes the website users’ environment of telecom enterprises anddevelops two typical user prototypes. With the research on the design strategy forusers guidance, information construction and interface design, the interactiondesign of Jiangsu branch website has been accomplished.This new Jiangsu branch website optimizes and upgrades the old versionwebsite. The analysis of the challenges of the design process would benefit otherenterprises for their website design and development.