The Analysis Of Demand And Supply, Development Ideas Of Coastal Tourism In QinHuangDao City

With the rapid development of the coastal tourism, Tourists demands are more diversified, personalized. Competition between the coastal tourist destinations is the increasingly fierce. Qinhuangdao city is one of the regions that development of coastal tourism is the earliest, Facing to Qingdao, Dalian and other surrounding coastal cities, but is relatively backward. Therefore, it is very necessary to explore coastal tourism in Qinhuangdao city in the thoery and practise.This paper analyses the demand and supply of coastal tourist in Qinhuangdao city, according to Maslow's hierarchy theory of needs, Consumer utility maximization theory, Tourism area life cycle, Equilibrium theory of tourism supply and demand.Firstly, the paper analyses the demand of coastal tourist in Qinhuangdao city: The domestic tourist market is great majority, mainly concentrated in the Beijing-Tianjin-Hebei region, Russia, Japan, Korea are foremost immigration tourists. Tourists are order to go sightseeing and vacation, infirmary, meeting; various tourist forms include home, unit, travel agencies and other; demand status of coastal tourism in Qinhuangdao city is transition phase from the exuberant period to the stable phase, but the needs of tourists showed the new features, mainly include that the decision-making becomes more rational, content changes from single to the comprehensive, participatory approach is more active, grade of demand is diversity, demand for environment is more and more high.Secondly, the paper analyses the supply of the coastal tourist in Qinhuangdao city: There are rich tourism resources, rational layout, understanding combination, development and utilization has a long history and well-known; the tourism products that a Great Wall, coastal and eco-tourism are the main characteristics are rich. There are convenient transport, entertainment facilities are grades complete, shopping facilities are improved.Thirdly, based on the analysis above, the paper analyses the relationship between supply and demand: The relationship between supply and demand has basic balance, but there is seasonal and product structing contradictions. Main reason of seasonal contradiction is the imbalance between the stability of supply and instability of demand. Main reason of structing contradictions is that the product to meet the expectations and exciting of tourists is lack. Finally, the paper analysis development ideals of coastal tourism in Qinhuangdao city, according to the contradiction between supply and demand: The coastal tourism is the leading industry; Based on the market, the product must be focused on enrich and innovation ,to meet the expectations and excited demand of tourists; Proposed to change summer function of coastal tourism in Qinhuangdao city , open up convening the international conference , pension health, sports and creating a romantic atmosphere; The strategy of market development is steady near Rio far, there are relevant, flexible and diverse means of propaganda and promotion.Innovate points of this paper include: (1) The paper concludes that demand of coastal tourism in Qinhuangdao city is the transition period from exuberant to the stable stage, basically stabilized. (2) Based on KANO model, tourist product mix of coastal tourism in Qinhuangdao city is not balanced, the product to meet the expectations and exciting of tourists is lack. (3) Proposed to change summer function of coastal tourism in Qinhuangdao city , Claim to open up convening the international conference , pension health, sports and creating a romantic atmosphere, those are innovative.