Study On Iterative Innovation Technique Of Sanya Coastal Low-altitude Tourism Products

Deepening reforms are still underway in China’s low-altitude sector.Sanya adheres to the principle of "internationalization" and "high-end" tourism,based on the construction of "low-altitude airspace air traffic control service support demonstration area",explores a new development path of low-altitude tourism of "military-local coordination,government-led supervision,multi-channel complex operation",and gives full play to Sanya’s advantages in resources and conditions.With the support of the free trade port,the development of the navigation industry will usher in a period of acceleration.In this study,the degree of coupling coordination of supply and demand of Sanya coastal low-altitude tourism is assessed and analyzed from the perspective of supply and demand coupling.Using the growth of low-altitude tourism in Sanya as a starting point,regional development can be boosted by the growth of Sanya’s tourism industry.It is possible to advance Sanya’s tourism transformation and upgrading through differential research and judgment on the correlation between supply and demand for low-altitude tourism in Sanya.The supply and demand relationship of low-altitude tourism along the Sanya coast is discussed theoretically and empirically in this paper.According to the results of the 2018 – 2022 survey of low-altitude tourism demand and supply in Sanya,following the main line of "theoretical basis-model construction-iterative evolution analysis-exploration of obstacles factors-mechanism optimization and innovation",the coupling coordination model,entropy method,obstacle degree model and other methods are comprehensively applied.This paper analyzes the evolution characteristics and hindrance factors of coupling coordination between supply and demand of Sanya coastal low-altitude tourism,and puts forward the strategy of optimization and innovation mechanism.According to the research,the overall evaluation of the demand and supply systems of Sanya coastal low-altitude tourism from 2018 to 2021 shows a clear upward trend.Even with a decline,the overall growth trend is good for 2022.During 2018,Sanya’s supply and demand for low-altitude tourism experienced a supply lag,and the evaluation results were somewhat unbalanced.In 2019,demand lagged,and the evaluation results were close to imbalance.In 2020-2021,the demand is in a lag type,and the evaluation result is good coordination;2022 supply lag,the evaluation result is good coordination;Based on the hindrance degree model,it is found that the key factors hindering the coupling of supply and demand of Sanya low-altitude tourism are the scale of Sanya low-altitude tourism industry,the lack of product type,the lack of technical personnel,safety and service.Last but not least,it offers a strategy for optimizing Sanya low-altitude tourism innovation mechanism.