Researching On The Solutions For The Development Of Coastal Tourism In DaNang City,VietNam

In recent decades,the overall tourism industry in Vietnam has developed rapidly.Da Nang as an important city in central Vietnam,in support of favorable geographical conditions and government policies,the development of the tourism industry have achieved outstanding results.Da Nang city is rich in tourism resources,but the coastal tourism development is still at relatively high levels,behind the surrounding areas such as hue and security.Based on this,the research of Da Nang coastal tourism development to consolidate and promote the coastal tourism industry of Da Nang city overall development of great significance.This article from the current development of coastal tourism in Da Nang City,starting with the location theory,tourism development theory,tourism spatial competition theory,path selection focuses on the analysis of coastal tourism development in Da Nang city.Using the SWOT analysis method,analysis of the coastal tourism development of Da Nang city's strengths weaknesses opportunities and threats.Among them,the development advantages include location advantage,resource advantage,policy advantage,advantage and development;the disadvantages include traffic weakness,lack of personnel,tourism promotion and marketing awareness of the lack of development opportunities;including coastal tourism has become the new trend,the world tourism development in Vietnam coastal tourism rapid development,the central government and the Da Nang government departments attach pay attention to;development threats including the surrounding area competition,individuation and diversification of tourism demand.At the same time,according to the data collected from field research and interviews,and from the eight aspects of economic conditions,tourism resources,market structure,traffic environment,government policies,residents' wishes,related enterprises,product design,etc.Using the software of SPSS 18,with economic conditions,tourism resources,market structure,traffic environment,government policy,the wishes of the residents,enterprises,product design and other eight factors as the data variables,to explore tourism resources,government policy,the wishes of the residents,product design and other four key indicators using factor analysis method.Based on this,according to the theoretical analysis and empirical results,put forward countermeasures and suggestions for the three Da Nang coastal tourism development:First,integrate the coastal tourism resources to improve the utilization rate;Second,introduce the innovation mechanism and develop the special coastal tourism products;Third,strengthen market norms,highlight the government's leading role.