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Third-party E-commerce Platform For Marketing Research Strategy

Posted on:2010-11-09Degree:MasterType:Thesis
Country:ChinaCandidate:Q B MaoFull Text:PDF
GTID:2189360275457147Subject:Business management
Abstract/Summary:PDF Full Text Request
U.S. sub-loan crisis on Wall Street turmoil, and then evolved into a global financial crisis, seriously affected the development of SMEs. Sharp increase in considerable production costs, exacerbated by difficulties in financing, foreign trade is hampered by confusing the majority of small and medium-sized three main factors, and business for its efficient, fast, low-cost advantages, such as SARS in 2003 become the domestic business after another life-saving straw, small and medium-sized example, the development of third-party e-commerce platform is an ideal way to resist the cold.In theory, online trading is easy, efficient and cost-saving business, but at present China has a number of e-business profitability is not true. In this paper, the specificity of e-commerce transactions, the analysis of e-commerce transactions have two sides of the transactions demand for services, a new definition of third-party e-commerce platform.Study online transactions causes of adverse selection, demonstrated that the e-commerce intermediary to resolve the problem of adverse selection theory, analysis of the existence of third-party e-commerce platform of the need. To improve the reputation of the establishment of a model, an analysis of the reputation mechanism can the nature of the reasons for the success of the operation. According to traders demand for different services, third-party e-commerce platform to study the function of elements of the eight categories of a third-party e-commerce platform.As a new business form, third-party e-commerce platform for the development also faces many problems, on the basis of this article focuses on the third-party business strategy e-commerce platform, including preemptive strategy, pricing strategies, expanding the user to install, the impact of users are expected to promote business standards, the impact of switching costs in order to enhance logistics management, value-added strategies such as strategy, and with a typical third-party e-commerce platform to prove the case related to business strategy.
Keywords/Search Tags:Third-party e-commerce platform, Reputation mechanism, Marketing Strategy, Adverse selection
PDF Full Text Request
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