Domestic Industry Third Party E-commerce Platform Of Marketing Research

With the Chinese people’s living standard being improved and life paces accelerating, more and more citizens accepted the housework socialization concept. The housekeeping industry has witnessed rapid growth these days. However, many companies in this industry are small-sized, lacking focus and economically weak. The whole market is not well regulated and supervised and the working staff is not well professionally trained. The contradiction between the suppliers and customers is seriously hindering the further development of this industry. Chinese people’s demand for high quality service cannot be satisfied.In the traditional housekeeping market, all the three parties of housekeeping companies, household customers and housekeepers cannot solve the problems of information asymmetry, integrity lacking. The employers can not get the desired services; Ayi-housekeepers can not find suitable employers through the housekeeping companies; housekeeping companies have no way to know the market needs. How to solve the issues above? The connection of housekeeping industries and E-commerce will do.This article will start with the brief introduction of E commerce; analyze the demands from both parties and raise the concept and necessity of third party trading platform. As a new trading method, the third party trading platform is still confronting with many difficulties, based on which the marketing strategy, first mover advantage, pricing strategy, company standard promoting and value adding strategy will be explained. The author will take his own company " ZHAO AYI" website as an example to illustrate the related marketing promotion strategies mentioned above.