Research On Improving Service Quality Of Aviation Logistics Enterprises

With modern science and technology development and the speed up of global economic integration process, Logistics is a advanced business model, receiving extensive attention. In the condition of Logistics being considered the third source of profits, Logistics has also developed fast, and playing an increasingly important role in the whole market economic and social development.Be affected by the United States sub-loan crisis, market is shrinking, the volume of trade is dropped, the logistics industry has been a greater influence. For aviation logistics industry, how to get profit in the adversity, enhancing the quality of service plays an important role.From this perspective, put focus on the related literature of quality of service and logistics services, and summarizes the theory, characteristics and methods. In the new environment, discuss the key factors which affect the aviation logistics enterprises quality of its services, and construct promotion model of service quality, studying with case, evaluating the model. This article is divided into six chapters: chapter 1, introducing the background of subjects, explained the research methods, significance and innovation; Chapter 2, researching service quality, logistics, evaluation methods and other related documents, understanding the existing research results; Chapter 3, by analyzing the content of the quality of logistics services, forming the gap between services, finding the factors that affect the quality of services, extracting key factors for aviation logistics services; Chapter 4,building the enhancing model of service quality for Tianjin Airport International Logistics Co., Ltd. With the key factors; Chapter 5, evaluating the change service quality with Questionnaire survey; Chapter 6, summarizing research results, clearing inadequacies, proposing further study prospect.