The Research Of Marketing Strategic With Chain-like Marketing Of Our Country

Supermarket completely changed the traditional retail trade appearance in worldwide scale starting with the development,and has affected people's shopping custom and even the daily life profoundly. Along with our country reform and open policy advancement,the supermarket took one kind of new retail trade condition starts in 1980s in our country to appear,at that time was called "Self-service store". However,as a result of aspect and so on system,idea as well as physical conditions restrictions;the;"Self-service store" obtains the success by no means,supermarket of our country development also falls into along with it the trough.Until after 90's intermediate stages,along with the reform unceasingly thorough and the lives of the people level further enhancement,supermarket of our country rises only then and enters the fast development the time.Since the 90's intermediate stages, supermarket of our country development speed has been very quick,some large-scale supermarkets,the chain-like supermarket emerge unceasingly,the special permission management idea also starts to popularize.The supermarket purchased the daily life thing in our country's development for the people to provide the enormous convenience, promoted the retail trade old system disintegration,to advance commercial,the retail trade domain reform advancement,and promoted consumer's benefit enormously in this process.But,is different with other countries,supermarket of our country has its own development condition, and formed own development present situation in this foundation,in which had many problems inevitably.For example:The scale is still small, the price superiority not obviously,the management and operation standard,unscientific,does not lack;own management characteristic and so on.These questions investigate its reason,has the interior and exterior the division,in the internal reason enterprise's management and the management is the most important factor,but the modern supermarket management and operation core is the market marketing.Presently,the supermarket presents some recent trend of development,the developed country supermarket starts to implement the more and more internationalization market strategy,expands in abundance to the overseas,the retail trade competition more and more is also intense,how does supermarket of our country stand firm in the competition,becomes the question which urgently awaits to be solved.Along with our country economy further with the international trail connection as well as the commercial domain reform deepening,supermarket of our country must further develop in the existing foundation,must study the market marketing thoroughly the theory and the idea,in reality and unceasingly develops,the consummation,finally forms has our country characteristic supermarket marketing strategy.Si,permarket of our country current is facing day by day mature,multiplex and the complication expense community.Under this kind of circumstance,the enterprise more and more make how to make the customers to be satisfied on the first position.This article in has exhaustively analyzed the domestic and foreign chain-like supermarket management history,the present situation and in the trend of development foundation,the utilization commercial department marketing analysis essential method,synthesizes the opportunity and the threat as well as supermarket enterprise's of our country superiority and the inferiority which the external environment change brings,proposed chain supermarket enterprise's of our country market marketing strategy and the market marketing strategy,provide a model for the chain-like supermarket enterprise's development.In this article involves the retail sales study,the enterprise strategy,the experience marketing,the service marketing,the database marketing, the relational marketing and so on the correlation theories and the method, simultaneously enumerates the massive chain-like supermarkets the management example to prove.The supermarket enterprise marketing has the mature theory support,this article not impossible to attend to every detail;key has conducted the preliminary research and the discussion to the chain-like supermarket enterprise's market marketing strategy question.