In recent years, the development and construct of dwelling house are the similar pattern in specification,type,appearance and structure. Thus, it cannot be satisfied to the requirement of latent owner in function,environment and service. Along with the development of vast dwelling house and the increase of individuation requirement for latent owner in diverse grade and style, it needs more and more of innovation in development mode. This paper put forward the development mode for latent owner and the chief content and conclusion are shown as follows:1.It designs and develops dwelling house according to the requirement and purchasing power of latent owner. It supplies layered and individual dwelling house to different latent owner.This pattern can satisfy the individual requirement of latent owner because it aims at latent owner and dominant in purchaser. During the design stage, the ideas of latent owner should be adopted and the human nature design would be carried through according to them; During construct stage, the latent owner should be invited to look around the locale and supervise the quality of building; The track service should be provided to the resided owner. The new pattern shows orientation of market are correct according to humanism spirit,excavation of latent owner's information are abundant and satisfaction of the individuation demand of latent owner are all-out.2.The latent owners are classified according to the culture character; geography character and psychology stream and the demand character of them are analyzed. Contrapose the classification and demand of latent owner, the real estate development company should open out individual dwelling house according to own ability and management character.3.The manufacture should use strategy bell based on the product price of residential areas and demand value of latent owner. |