Study On Optimization Of Hotel Experience Marketing Strategy

With the continuous development and progress of the economy and society,the process of economic development has begun to enter the experience economy after experiencing the agricultural economy,industrial economy,and service economy.The experiential marketing approach brought about by the experience economy provides a new model for economic development.People pay more and more attention to experience experience in the consumption process,and experience consumption is more and more recognized.When people's living standards and consumption concepts are constantly changing,consumer demand is not only at the material level,but also at the spiritual level.The experience and participation in the consumption process is particularly important.With the rise of business travel and tourism,the domestic hotel industry has ushered in an unprecedented opportunity for development.Various types of hotels are constantly appearing and competition is becoming more and more fierce.If the hotel industry wants to occupy a certain market in the fierce competition,it needs Transforming the traditional marketing method into a consumer-centric,paying more attention to the individualized and diversified needs of customers,providing them with corresponding products and services,thereby enhancing the sense of customer experience and realizing the customer experience value.This makes it necessary to implement an experience marketing strategy.Only by defining the market positioning,focusing on differentiated marketing strategies while focusing on marketing can stand out in a highly competitive market environment.This paper takes the Yaduo S Hupu Basketball Hotel as the research object,analyzes the implementation of experience marketing in the current situation of the increasingly fierce competition in the hotel industry,and optimizes the relevant experience marketing strategy for the problems in the hotel.At the same time,it puts forward the safeguard measures for experiencing the optimization of marketing strategy.It is hoped that in the existing market competition environment,through the implementation of the experience marketing strategy for Atour Hotel,it will be able to promote the expansion of its hotel business and the growth of benefits.It provides certain guidance for winning more market share,and also provides some reference and reference value for the promotion and implementation of experience marketing in the hotel industry.