Mobile Advertising: A Booming Fashion

Mobile phone, is called "the fifth media" after the newspaper, radio, television and the network.Mobile phone will occupy important position in the social life in the future,but mobile advertising based on the mobile phone is a new form, to be praised or extolled by the people .Are the mixed advertisements the"blue ocean"of great development potentiality ? Violations of personal privacy? The thesis, taking the system theory as the theoretical framework of the research, studies the industry environment of the mobile phone advertisement from the macroscopic perspective and discuss the impact on the mobile advertising in terms of social, political, economic, technological, cultural and other factors.The thesis emphasized the concrete business of mobile phone advertisement, taking the WAP advertising developing as a case to analyze the microscopic industry environment. It also attempts to draw tentative conclusion to optimize the system of mobile advertising .At the end of the thesis , the author takes the liberty to give the development prospect of the mobile advertising.