Status Quo And Development Of Mobile Advertising

3G, WAP, SP these words leading us into a Generation of high speeding message. This also maks the mobile advertising goes into a new field. Though the investgation,the mobile advertising carries with many problems becomes The Fifth Media. As many advantages, it is better for transmission than the traditional medias, but the imperfect rule is becoming a stumbling rock in it's path to development. Comparison of hardware and software technology , rules, forms of advertising, means of communication to abroad, the mobile advertising in China is still a baby. We give some suggestiongs for development of mobile advertising: Hope that the more standards should be promulgat;More powerful technical support along with the coming 3 G;More and better the forms of advertising performance. And all the things will promote the development of mobile advertising.