Improved Pattern Research Of Tourism Professional Ethics Education In Touristic College

With the globalization of the world, economic developed leaps and bounds, and so did the tourism industry. Tn order to adapt well to the development of tourism, as a basement tourist personnel, it is necessary for tourism institutions to cultivate tourism practitioners who are mature and moral value orientation. At the same time, with the development of education, modern education pay more attention to students'cultivation of character and forging values. It is imperative to strengthen tourism institutions'professional ethics educations.In this paper, based on such issues of tourism education institutions bear the delivery of high-quality tourism personnel tasks, tourism graduates of business ethics'deficency and tourism activities in the experience affected the quality and so on, focusing on tourism institutions of professional ethics education model, depand on the reality of tourism and the sustainable development of it,analysis the role and function of professional ethics education in the tourism institutions and the status of personality training of students and the leader role in the development of the tourism industry, especially its necessary of its development in economic , tourism education and tourism activities, so it is necessary to analysis the existing tourist institutions'professional ethics education model in order to identify its shortcomings, and improve the model of tourism institutions'professional ethics education.First,located the existing problems of tourism institutions'original model of professional ethics education: one-sided educational goals; education concepts without a guiding philosophy; pure indoctrination education; far away from the times, economic and personality development, only focus on the rigid evaluation and so on. And then find the conection of aesthetics and experience with professional ethics education in tourism,exploring the reform the tourism professional ethics education institutions'mode, clearifying the goals of professional ethics education and training institutions with moral responsibility and moral feelings of tourism personnel; Filling travel professional ethics education institutions the concept of aesthetic experience, emotional value, and cultivate human personality perfect. Then proposed travel professional ethics education institutions aesthetic method and experience approach. And proposed the corresponding assessment methods of goal orientation, process orientation and personel orientation. Take creating lessons in education to establishment of tourism professional ethics education platform; useing multi-dimensional environment, developmenting tourism professional ethics education, strengthening the contingent of teachers, improving teacher quality as a safeguards of the implementation of the improved mode of tourism institutions'professional ethics education's, thereby enhancing tourism students'professional ethics and promote the development of tourism education institutions.