SWOT Study Of Green Food Industry In Inner Mongolia

As"21st century led food", green food give consumers more than just a concept, but a market that full of developing potential. Cultivation of green food market and implementation of green marketing is the key link in the value of green food.In recent years, green food industry develop quickly in Inner Mongolia Autonomous Region. Inner Mongolia has a vast territory and good ecology,it is good for the development of green food industry. The annual output of green food industry in Inner Mongolia region has already reached 90 billion currently. A lot of green food get into the Olympic table. This article study the development of green food market of Inner Mongolia in four areas(strength,weakness,opportunity,threat)by SWOT method ,in order to find good and worthy factors, find problems, find solutions, and define a clear direction for future development. It is targeted, and it will help leaders and managers make accurate decisions and plannings in the development of the region . This article is structured as follows: the first part is introduction, including proposing the problem, reviewing research literature as well as research purpose,significance,research methods,structure,background and the basic framework of the article. The second part describe the development of green food market in Inner Mongolia Autonomous Region. The third part study development of green food market in Inner Mongolia Autonomous Region by SWOT method from four areas(strength,weakness,opportunity,threat), in order to analyze the situation of green food market in Inner Mongolia Autonomous Region completely, able to do an objective and fair evaluation. The fourth part is the conclusion .