Study On The Chain Management Strategy Of Group Green Food Industry

Thesis mainly with B group of green food industry chain business development strategy as the research object, in the domestic and foreign research present situation of green food industry and the corresponding on the basis of theoretical analysis, through to the B group, analyzing the present situation and problems of green food industry chain business development in different stages of green food industry chain business model of a single, backward management concept, chain operation on a smaller scale, the problem such as logistics distribution don’t match, and dug up in view of these questions industry chain business operating environment, the support of logistics distribution center, chain operation mode diversification and related and supporting industries, such as influencing factors, and then SWOT method to analyze the influence factors, on this basis, put forward to strengthen brand management and stable quality, enhance the green food industry chain chain business model scale construction, improve the form of chain management informationization, standardization measures to promote the B group of green food industry chain operation mode to the development of better and faster.