Studies On The Green Food Marketing Of The Daxinganling Area

The green food industry of DaXingAnLing area is substitute industrial center of the regional economic development, the development of green food is good or bad whether influence directly to the local economy, the study of the sunrise industry is important task and the road so far. Green food marketing in which plays an important role, In the green food industry rapid development and growing market conditions, the development of the DaXingAnLing green food marketing encounter development bottleneck, Mainly is the lack of scientific orientation and market analysis, "Know yourself and know your enemy, victory is assured", If you don't know oneself, competitors and environment cannot find the correct road of development. Only reasonable use of relevant theories, the science of DaXingAnLing green food marketing situation and make market analysis, formed the research system, to promote the development of DaXingAnLing area green food industry has important significance. Development of the Green food marketing is still in the primary stage, and at the same time the study for other green food business provides some ideas in marketing.This paper by analyzing the relevant theories of green food and green food marketing, discusses the background of the development of green food and form, and on this basis, analyses the status quo of the development of the DaXingAnLing green food and using quantitative analysis, that include by using the dominant industry evaluation model and building the performance evaluation model for green food marketing, this area of green food industry and marketing performance evaluation, Highlights the marketing of green food in the region an important role in marketing; And then on the DaXingAnLing green marketing environment and market analysis of internal and external. Come through the SWOT analysis Daxinganling green marketing opportunities and threats, Strengths and weaknesses; According to the questions raised by the above analysis and conclusions, combine the characteristics of the region Daxinganling Construction of green marketing strategy. Region in order to compensate for the lack of Daxinganling green marketing, Daxinganling through the implementation of green marketing strategy to broaden the scope of the business, find a new economic growth points; And from the government, enterprises and consumers to explore three areas of marketing strategy supporting the implementation of strategies to meet the requirements of consumers for green consumption, rapid occupation of China's green food market; and to promote marketing as a Daxinganling region to achieve sustainable development.