Green Marketing Strategies Of Food Production Enterprises In China To Study

Green marketing will become a mainstream at 21st century because of requirement of social sustainable development strategy. "Green" means the protection of the Earth's ecological environment, which can promote the harmonious relations among human, natural, socio-economic and ecological environment and ensure human survival and socio-economic sustainable development. The purpose of Green Marketing is to reduce material waste, protect the Earth's resources, which will ensure that product is safe, convenient and healthy and improve the quality of life so that optimizing survival can be achieved.Based on analyzing the development trend of green marketing and application experience in our country, the thesis first makes a argument that China is in the best period for green food (organic food) marketing and the expansion of the international market, then gives measures and suggestions about green marketing development process of China from the perspective of consumer and enterprise. According to investigative research to actual operations and development projects of longjiang Forest Industry Group, the thesis attempts to illustrate the significance and methods of Green Marketing from green consumer trends, the characteristics of green marketing and green marketing strategies.