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Research On The Separation Mechanism Of Flotation Column Hydrocyclone

Posted on:2020-06-08Degree:MasterType:Thesis
Country:ChinaCandidate:X ZhangFull Text:PDF
GTID:2439330575486522Subject:Agriculture
Abstract/Summary:PDF Full Text Request
At present,China's economy has developed rapidly and people's material living standards have been improved qualitatively.Under this background,people begin to put forward higher requirements on food quality,safety and nutrition.In recent years,with the continuous expansion of food consumption market and frequent occurrence of food safety incidents,more and more people begin to pay attention to food safety issues,and tend to pursue safer,healthier and high-quality food when buying food.Based on this,green food has been widely recognized by consumers because of its safety and health,and the green food industry has developed rapidly.At the same time,consumers pay more attention to green food,and have more requirements on food sources and nutrition.Competition in the green food market is becoming more and more fierce,which brings new challenges and opportunities to the development of green food enterprises.If green food enterprises want to be bigger and stronger,they must pay attention to the choice of marketing strategies.Through scientific marketing strategies to attract consumers,establish a good corporate image,so as to improve market competitiveness and promote high-quality development of enterprises.Through the collation and induction of relevant research materials at home and abroad,based on the research viewpoints of scholars at home and abroad,The sustainable development theory,green management theory,4Ps marketing theory and the related concepts of green food marketing were summarized.Taking Beian green food market as the research object,this paper analyzed the development status of Beian green food from three aspects: industrial development,base and brand building.The present situation of green food marketing in Beian City was analyzed from four aspects: product,pricing,channel and promotion.It is found that there are some problems in Beian green food marketing,such as unreasonable pricing strategy,single marketing channel and lack of promotional means.In order to put forward marketing strategies in line with Beian's green food market environment,the marketing environment of Beian's green food was analyzed from macro and micro aspects.And the questionnaire survey method was used to investigate the demand of consumers for green food in Beian City,to understand the factors affecting consumers purchase of green food.On the basis of detailed analysis of the marketing environment of green food in Beian City,market segmentation is carried out according to the characteristics of consumers,geographical location and product life cycle,and the target market of green food in Beian City is confirmed.Based on the above research,combined with 4Ps marketing theory,this paper puts forward some suggestions on the development of green food marketing in Beian City,in order to provide reference for the development of green food in Beian City.
Keywords/Search Tags:Green Food, Marketing Strategy, Green Food Marketing, Sustainable Development
PDF Full Text Request
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