Research On Development Strategy Of HBO Electric Power Construction Company

In the 50 years growing process,HBO electric power construction company has formed an integrated technology system and management model,and has made great contributions to the increase of thermal power construction installed generating capacity. However,with the change of economic situation and the reform of electric power system and the adjustment of energy sources policy, the company now is faced with both change and challenge. Its key task is to analyze the inner advantage or disadvantage and bring forward a competitive stratagem.This paper firstly gives a brief scan on the course about the reform and the development of power construction, research on the existent issue of this trade. It base on macro economic situation and the trend of electric power development, analyses the fresh amplifying scale of installed generating capacity, forecast the trend of developing direction of thermal power. Secondly, this paper labor the competing condition of thermal power construction market after reform of electric power system, find out the matter of blocking whole system development, point out both change and challenge of HBO company .Thirdly, this paper uses SWOT strategy analysis method to analyze the external environment, internal condition, exterior opportunity and threat, the internal superiority and inferiority exist in the enterprise and the national policy tends and so on, in order to get vertical integrated development strategies of HBO electric power construction company, and propose support strategy to reach strategy development. In the end, the author draw the conclusion that HBO electric power construction company must adapt the profession policy and the market situation change, That move with the times and be innovative, seize own market position, create development strategies that suit its own distinctive feature. And the author point out the corporate strategy: Strategic Alliances, Diversification Strategy and Internationalization Strategy and supporting measures.This paper investigates the strategic plan of HBO Company, definitude the developing direction, the result has a use for reference for similar company both in home and aboard.