The Study Of Phone Market Segmentation Methods Based On Consumers' Lifestyle

The mobile manufacturing developed fast because of the combination of traditional Internet and mobile Internet, and the rapid development of 3G industry. However it also takes challenges.The rapid development of the mobile manufacturing differ China's large-scale groups of the mobile users quickly. It make the mobile manufacturer's production strategy can not meet the needs of users. And then it requires segmentation of the mobile market and the re-brand position of the mobile manufacturer. This is very important for the mobile manufacturer.Based on this, the mobile market is segmented by market segmentation theory and technology, in order to give guidance to the small and medium sized enterprises. So that small and medium sized enterprises will win in the fierce competition.There are six parts in this paper. The first part was the introduction, including background, purpose, meaning, and innovation of this article; Second part conclude the theory of the market segmentation and other related theory; The third and fourth part of the core content of this article, and it is also where the article's innovation is, by introducing the existing mobile phone market it segment the mobile market on the basis of the classification of existing users, and make reference for small and medium enterprises in the fierce market competition; The fifth part is an example; Part VI is a summary of this article and prospects.