Mobile Phone TV And Market Development Research

From oral communication era to electronic dissemination era. never before in history have a communication tools like mobile phones blossom everywhere, and deeply affect our lives. Mobile phone from the date of birth, its popularity. popularize the high speed, is any electronic products are incomparable, and based on the integration of communications and video function mobile television is standing in the commanding heights of the media industry, showing a matchless huge development prospects.This paper from the mobile phone TV theory and related business, based on the comprehensive thinking clearly points out the technical standards in the mobile TV. radio and television department holds mobile television operation licence and mobile TV programs, and mobile operators copyright holding bearing mobile television business mobile network and unified standard for mobile television, reciprocal cooperation, mobile TV can better faster development. In the mobile phone TV market development. Chinese mobile television started quite late, develop relatively slowly. But China's mobile phone user base, this would be huge mobile television industry's huge potential users, and form the quite big market scale. Radio and television, the telecommunication two big department saw huge commercial interests, they quickly start mobile television business, attempt to grip the the9 mobile television. How to realize resource intensive use and realize the benefit maximization.1 think operation for mobile television business, should accelerate the fusion of broadcasting and telecommunications to promote mobile television and coordinated development business.This paper last part, and discusses business model, users and mobile TV media properties and mobile TV content, the relationship between their interdependence and interaction, virtually affects mobile television content provided. Both free commercial mode or pay business model, all of the content of the mobile television provide has certain effect. In addition, the Internet has changed the traditional media environment, anyone can through the Internet and mobile media to others spread information. The audience from passively receiving information into actively obtain information, and become actively reports even release information. For its mobile phone TV, portable. timely,interactive features. determines the micro video is pleomorphic mobile television content for the important form. TV transmission channel digital and mobile multimedia terminal diversity. make TV industry began to enter much channel era. As much channel of existence, of an individual agencies could not provide all the channel programs. Also much channel also scattered the attention, advertising revenue advertisers will joint reduce, the TV channel can't rely on advertising revenue to support. In order to its development, the mobile phone TV content must provide the unique and very attractive program, so as to catch the audience's attention,maintaining market occupancy.