Construction Of The Development Strategy Of Huang Lin Lead Zinc Ore Corporation

Huang Lin lead Zinc Ore is a non-ferrous metal mine that has been exploited for 35 years and totally produced 137 thousand ton lead and zinc. It makes great contribution to state construction and local economy development. However, presently, on one hand mineral resource reserve reduces day by day, and on the other hand the enterprise's equipment has became older and older, qualities of staffs is generally not high, the geographic location is comparably closed, the information degree is poor and the investment of exploring the mine is relatively little. Therefore, the enterprise development will be seriously held back. Facing up with this situation, in order to answer for the old state-owned mine enterprises that face the resource exhaustion, the government starts to close them with policy care and offers policy and financial support for looking for the new mine. It will bring about the opportunity and hope for the further development of Huang Lin lead Zinc Ore. However, how to catch the chance and to rationally formulate the mineral enterprise's developing strategy are the important subjects put before the stuffs'eyes.Refer to the strategic task research result of Huang Lin lead Zinc Ore and the analysis of relevant mineral enterprises' strategy thinking, in this paper, the author starts to analyze the external environment of Huang Lin lead Zinc Ore, which includes the politics and law, the economy, the culture,the technology and the business situation, besides, this paper makes a systematic analysis on the enterprise internal situation that includes its resource, competence, core competitiveness, value chain and the advantage and disadvantage, and the author puts forward the strategy thought by referring the above-mentioned analysis and the contemporary strategy management theories. Finally, this paper elaborates the concrete measures in expanding the value chain, developing the human resource, cultivating the enterprise culture, building the information system and exploring the new mine resource and so on.