Resource Strategy Research For Yunnan Yuntong Zinc CO.,LTD

The zinc process industry is one of the important and fundamental material industries of our country’s economic development and plays an important role in the world. Now the national zinc production bases mainly locate Northeast Hunan Guangdong Guangxi Yunnan Sichuan Northwest. There is abundant mine resource in Yunnan zinc production base which is located in Yunnan Sichuan and the zinc reserves of Yunnan ranks first in our country. Resource which should be used effectively is one of the key factors in sustainable development. The enterprise should consider the physical truth to promote its development without polluting the environment. And this also is a problem which should be studied carefully.Yunnan Yuntong Zinc Co. Ltd, which was established in September2001is the holding company of Yunnan Copper Co. Ltd, and is one of the hundreds key enterprises of Yunnan. It was a subsidiary of Yunnan smelting factory at past. After fifty years’ rapid development and successful reform, Yuntong zinc has had a perfect management structure and has become a modem enterprise with specific duty and clear property right. It acquired the exploitation right of main products of two mines through indirect holding and relevance protocol. Especially in2010, Yuntong zinc achieved great breakthrough in resource strategy by controlling Qinghai Lirun mine Co. Ltd, successfully and becoming the main shareholder. There are plenty resource reserves in the program and it’s easy to find good mine which has become one of the ten main resource programs of Yunnan copper Group Co. Ltd, in2011. It provides favorable resource assurance for the more development of Yuntong Zinc Co. Ltd.Firstly the paper analyses the developing status of the world zinc industry and the role of zinc industry in Chinese economic development according to some related theories about enterprise strategy management. According to the reason, necessity of actualizing resource strategy and the economic environment in which the enterprise is, the paper discusses the principle, purpose, assurance measure and policy of actualizing resource strategy and demonstrates the feasibility. It studies the difficulty and challenge while actualizing resource strategy and brings forward the idea and advice about actualizing resource strategy on the basis of analyzing the resource strategy. Yunnan Yuntong Zinc Co. Ltd, should pay attention to resource strategy in the process of setting enterprise strategy; know about the change of policy and take advantage of the advantageous policy; complete management system to embody management measure; distribute the fund reasonably, develop management advantage of capital and ensure the fund supply while prospecting especially; reinforce the consciousness of low and environment protection in the process of reconnoitering resource and daily production; develop circular economy and inaugurate technology to ensure recycle of zinc resource.