The Strategy Selection Of The Resource-Saving And Environment-Friendly Enterprise Construction Of China

For it's resource-conserving and environment-friendly, the "two-oriented enterprise" becomes the new corporate philosophy matching the "two-oriented society", mading a new round of enterprise core competitive advantage means. The research of China's "two-oriented enterprise" construction strategies is the microscopic theory of China's "two-oriented society" construction. Therefore, the research could provide systematic micro-theoretical support for government's policy and corporate's decision-making. The research is an important issue of China's enterprise management theory with double meaning of theory and practice.At present, the reality of China's "two-oriented enterprise" construction is more complicated. From the game analysis among the main construction subjects of "two-oriented enterprises" and the main constraints at the present stage, we know that enterprises' intrinsic motivation is apparent insufficient and enterprise"two-oriented" reform is mainly exogenous driven in the early construction of our country's "two-oriented enterprises".The external driving force of "two-oriented enterprises" construction mainly includes guidance of the government's laws and policies and strengthening of social public's participation. In the process of China's "two-oriented enterprise" construction, the government's policy guidance and control is very important. Improving and perfecting the related legal system is the basic motivation of the "two-oriented enterprise" development. We strengthen the guidance function through economic means and rewards and punishments mechanisms. Furthermore, we establish environmental information disclosure mechanism to improve information transparency. On the other hand, the participation, promoting and monitoring of the public forces can create a powerful "two-oriented" atmosphere, so as to force and encourage enterprises to adopt the "two-oriented" construction behaviors.After all, only by translating into the enterprise's internal combined strategy can the external driving force of the "two-oriented enterprises" construction take effect. And corresponding to the influence factors, strategic transformation, operation control, supporting innovation measures and other systematic operation strategies are all belong to the enterprise's internal strategy combinations. Specifically speaking, the establishment of "two-oriented" strategy needs leaders to set an example and all employees to participate in. The shaping of "two-oriented" values and the building of "two-oriented" goals can achieve the enterprise's strategic concept changed. To ensure all the actions according to plan and achieving the organization's "two-oriented" target, enterprises implement cleaner production, green supply chain management and use evaluation and examination system for system control. In addition, the enterprises can optimize organization structure, innovate green technology and carry out green marketing, to build relevant supporting measures.