The Trend And Strategy To Develop Economy Hotel In Huangshan

Economy hotel is developing speedily in many big cities in our country and it is popularized in many second-tier city, but it just rises in the famous tourism city of Huangshan. So in the period of economy hotel expanding rapidly, weather it is fit for developing economy hotel in Huangshan and how to develop it will be an important research topic.First, this paper discusses and analyses the definition of economy hotel. In the bases of former research, this paper redefines the connotation and characteristic of economy hotel in our country, elaborates the common types in the future and the status quo. All of these supply some reference to the development of economy hotel in Huangshan.Second, this paper analyses the characteristic of Huangshan that tourism is the most important industry in it. Base on the survey of hotel structure, guests formation and the development trend of guests market, this paper analyses the different hotel conditions in Huangshan mountain and in Huangshan city in part, then draws the conclusion that it is suitable to develop economy hotel in Huangshan and the essential method have been mentioned. Through the analysis of developing condition of hotels in Huangshan mountain, the paper draws forth an"Economy Pattern"which fits for the development of mountain hotel.Third, this paper raises the idea that the status quo of Huangshan hotels decides that the development of economy hotel must find the way of distinction. The paper points out the necessity of market positioning in Huangshan economy hotel and four basic types: commercial and traveling popularization economy hotel, home hotel, youth hostel and motel. According to the analysis and positioning to the four kinds of economy hotels, this paper raises 4P strategy (Place, Product, Price, Promotion) to every kind of economy hotel.At last, this paper continue to raise some countermeasures and suggestions to the development of Huangshan economy hotel:①make occupation standard, optimize management system;②change hotel function, optimize investment decision;③make moderate chain, form cooperate alliance;④improve management idea, find characteristic service;⑤exert government function, make public facilities perfect;⑥take the"green hotel"as the guide, realize continuous development. It hopes that these countermeasures and suggestions can supplies some references and practical directions to change minds of government and manage department, help the investor to invest intellectually and make the management better in Huangshan economy hotel.