The Research On The Experience Marketing Strategy By Convenient City Hotel·Guangxi University Branch

In the21st century, with the change of consumption patterns, the past agriculture, industry, the service economy has no longer adapt to the development of The Times, but gradually transition to the experience economy era. The evolution of the economic times lead the enterprise marketing idea of change, and with the arrival of the era of experience economy, and thus made the market marketing idea produced change, and new marketing mode which become. Now, there have been many enterprise to experience paid great attention to the demand. Those through the use of various experience marketing concept and method of their products and services for the experience of design enterprise, and, to some extent, won the contemporary market competitive advantage.The capital of guangxi nanning china-asean expo become permanent site, the visibility of the rising led to the development of the local tourism, thus greatly stimulated the development of guangxi hotel industry, in a few short years, various types of hotel number almost tripled to become more intense competition.As early as in a few years ago, just to provide a comfortable, contracted guest rooms and breakfast and economy hotel, or a relatively new concept. Nearly five years, as family-like,7days, han court quickly and so on the famous hotel chains are subordinate to nanning market and economy hotel has been more and more people of all ages. At the same time, some of the local business, star hotel with local advantages for robbing to preempt machine, also in succession to economy hotel moving fast. Because many of the strength of the economy hotel, no doubt bring nanning city hotel industry and a new round of shock.This paper convenient city hotel· nanning west big shop as the research object, the hotel industry in the nanning city the increasingly fierce competition in the present situation, the city with convenient hotel made the most representative of guangxi and the most influential brand hotel as the goal, to carry out the experience marketing is to focus on the hotel in the city of nanning hotel evaluation convenient shop in the western conditions and based on the status quo of, on the implementation of the experience marketing analysis, and at the existing problem of the optimization of the marketing strategies related experience, and further puts forward the experience marketing strategy for the optimization of the security measures.